CRM- and data-expert Maarten De Neve joins Emakina.BE
Digital agency boosts data offering with arrival of new Marketing Automation Practice Lead
Friday, October 25, 2019 — Emakina's Digital Marketing Team welcomes data expert Maarten De Neve as its new Marketing Automation Practice Lead. He adds his vast strategic and project-oriented data and CRM-experience to their dynamic mix. The move matches Emakina’s ambition to boost Marketing Automation as a pivotal element in today’s strategic business development.
Maarten will manage data sales contacts and projects for major customers at the ‘User Agency’. This is actually a return of the digital native, who worked in sales and account management at Emakina/ Direct from 2015 to 2017.
Maarten De Neve is looking forward to his new challenges:
‘I know Emakina well and like its work-hard-play-hard attitude. Management sees data as a key strategic asset. Deriving consumer insights from this data, and creating user experiences upon them, will allow us to reach users more efficiently and effectively. This commitment to data, in combination with the agency’s experienced colleagues and high-quality CRM expertise convinced me make my come-back here.’
In his career, Maarten already played a key role in building the strategic CRM vision and digital plans for a range of top brands at agencies like BBDO, Strategy agency, Emakina and most recently DDB. His former clients include IKEA, Recupel, De Lijn, Brussels Airlines, Parrot, FrieslandCampina, Belgacom, Pepsi, Nestlé, Volvo, Walibi and Bellewaerde Park.
Maarten will assist Emakina clients in optimizing their marketing data management and activation initiatives. His arrival is part of a strategy at Emakina to invest in a team that makes marketing automation an important instrument for business growth, in combination with creative and digital marketing.
Emakina positions itself as the agency focusing on happy users, as the key to growing successful businesses. Maarten De Neve’s return is part of this logic, designing and producing effective, original, memorable and useful user experiences that nurture engagement.
Tim Wolfs, MD of Emakina.BE concludes:
‘As our new Marketing Automation Practice Lead, Maarten will boost our clients’ data strategy and management, connecting them with their target users. Emakina is a 100% user-centric agency and we believe in the importance of powerful user experiences. Marketing automation more and more becomes vital to reach top results for our clients, and to really connect them with their audiences. We’re really happy to welcome Maarten as part of this movement that fits him perfectly!’
