Emakina welcomes Leon Jacobs as its new Executive Creative Director

Top talent Leon Jacobs joins Emakina as its new Executive Creative Director, boosting The User Agency’s punch and imagination. This award-winning creative is internationally recognised as a strategic thinker with a keen interest in storytelling. He has a solid understanding of business drivers and combines sparkling ideas with an abundance of positive motivational energy.

Leon Jacobs: ‘The most exciting thing in our business right now is using technology and creativity to create meaningful experiences and stories. They get that at Emakina. I’m inspired by the depth in experience and skill and can’t wait to make some very special work together for our clients here.’

South African Leon Jacobs, 44, is a global citizen. He has won respect for his insights and his work from Johannesburg and Cape Town to London, Geneva and Hong Kong. He created award-winning campaigns for global brands like Novartis, P&G, BMW and Land Rover.

In Belgium, he lead award-winning campaigns for Wereldsolidariteit and De Morgen, picking up prizes and shortlists at major global and local festivals – including Eurobest and New York Festivals. Leon Jacobs made clients shine for Saatchi & Saatchi, TBWA, and Boondoggle, where he served in Cape Town and Leuven, before joining Emakina.

Tim Wolfs, co-MD of Emakina.BE: ‘It’s great to welcome Leon to our team. We immediately felt a click: he shares Emakina’s curiosity and passion for the client’s business and has the drive to really connect with users through highly engaging experiences.’

Co-MD Pierre Pôlet adds: ‘Leon is an exceptionally creative man. He sees the big picture, knows how to focus and translate valuable human ideas into digital and marketing opportunities. What is more, he has a warm personality, that will inspire both our colleagues and clients.’